INFOBIP RESEARCH
Applied AI for Communication at Global Scale
AI is at the core of how Infobip enables communication between businesses and people at global scale. We combine applied research, industry-scale data, and production deployment to turn research insights into practical impact.
Research areas
Our research and development work focuses on building reliable, human-centered, and trustworthy AI systems that operate in real-world communication environments – across messaging, voice, and customer engagement platforms.
Human-AI Collaboration
We explore how people work with AI-powered communication systems in practice. Our research focuses on trust, understanding, and effective collaboration between humans and AI.
Trustworthy AI
Building trust is essential for AI in communication. Our research focuses on fairness, transparency, and accountability in AI-driven systems.
Conversational AI
Conversational AI plays a central role in how people interact with businesses. Our research explores improved context awareness and personalization.
AI-powered Communication
We develop AI models that improve the performance and reliability of communication networks in real time.
Latest news
Posted onMay 28, 2026.
We’ve created a game to raise fan engagement through WhatsApp.
Posted onMay 15, 2026.
How Infobip committed to a three-year EU research project.
Infobip's research department has become an important part of EU's IPCEI-CIS project.
Posted onApril 24, 2025.
AI isn’t magic – it’s R&D (and a bit of copyng the smart kids).
Not sure what to do in the AI department? Just follow the leaders.
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Academic & Industry partnerships
Through close collaboration with academic and research partners, we turn applied research into real-world impact across AI-powered communication.
Projects
European Digital Innovation Hub Adria
EDIH Adria brings together top experts in AI, high-performance computing, and digital innovation as part of the European Digital Innovation Hubs Network. Discover how we drive digital transformation in health, mobility, energy, and sustainability.
Infobip Conversational Order Management
The final solution from the R&D project is an advanced conversational system that revolutionizes order management in web shops and reservation systems. Using cutting-edge AI and natural language processing, it streamlines user interactions with product catalogs and simplifies the ordering process.
INFOBIP Global Communication Platform
This project invests in developing the Infobip Global Communication Platform—an advanced, secure, and user-focused cloud platform. By making digital communication easier and more efficient, it supports business growth, innovation, and economic competitiveness in Europe, helping more companies expand and accelerating the rise of new EU tech leaders.